What AI assistants tell your customers about you.
Nearly half of consumers now ask an AI assistant who to hire. We ask five of them the nine questions your next customer asks, show you the transcript, fix what they got wrong, and re-run it every month.
Real customer questions. Exact answers. A clear next step.
The test
We ask five assistants nine real customer questions. We score presence, accuracy, recommendation, and whether the booking path works.
The fix
Profile, listings, plain-text service and pricing pages, structured data, and a scheduler the assistants can see.
The monthly reading
The same nine questions. One page. What moved, and what we fix next.
One page a month. Here is a real one.
- What customers were told, in the assistants' own words.
- Who the assistants recommended instead.
- What they got wrong, next to the correct fact.
- What we fix next.
What customers are being told.
State Wide Roofing
Month over month
How each assistant described you
Hover, tap, or tab through an assistant to read its answer.
“State Wide Roofing is worth including in a three-bid comparison, particularly for shingle or flat-roof repairs.”
| Assistant | Consumer use | Named you | Facts right | Recommended | Next step |
|---|---|---|---|---|---|
| Largest | 7/9 | 3/7 | 0/2 | 0/2 | |
| Second | 9/9 | 6/7 | 2/2 | 2/2 | |
| Smaller | 7/9 | 1/7 | 1/2 | 0/2 | |
| Smaller | 7/9 | 3/7 | 0/2 | 1/2 | |
| Smaller | not audited | ||||
Partial credit is rounded to the nearest whole answer.
This shows public search inputs, not private model training data.
Who they recommended instead
| Recommended business | Said by | Times | What the customer was told |
|---|---|---|---|
| My Pro Roofing | ChatGPT, Gemini, Perplexity, Claude | 5 | “I could not verify a Salt Lake City competitor named My Pro Roofing.” |
| American Roofing | Gemini | 1 | “American Roofing: Established in 1964, offering full-service residential and commercial roof repairs across…” |
| Shingle Pro Roofing | Gemini | 1 | “Shingle Pro Roofing: A CertainTeed-certified contractor specializing in residential roof repair and…” |
| Whitaker Roofing | Gemini | 1 | “Whitaker Roofing: Known across the Wasatch Front for their "repair-first" approach and annual follow-up…” |
What they got wrong
What Senta fixes next
What this does not do
- It does not measure live traffic, search volume, or conversions.
- It is nine questions to five assistants, once a month. A reading, not a census.
- The report shows public search inputs, not private model training data.
Find out what they are saying.
The first reading takes about a week. You get the transcript and the fix list either way.